Ranbaxy gave a new thrust to its presence in the Generics segment by setting up a dedicated Generics Division in the year 2000. The division was rechristened Blue R in July 2001.

Xion was entrusted with the responsibility of giving an online presence to this dynamic new division of Ranbaxy. Xion then designed and developed the site www.thebluer.com and also trained the entire Blue R division on using the site effectively.

Front End:  Includes listing of all Ranbaxy Generics Products according to the therapeutic categories, newsletter subscription and also an employee login area with bulletin board facility for all sales managers to co-ordinate with the Director Sales.

Back-end: A comprehensive admin module to publish content on the site, add/edit/delete products, employee highlights publish, image upload utility, bulletin board and newsletter Subscription administration